The term “SEO vs SEM” (Search engine Optimization vs Search engine Marketing) are those word which is equally important to every business. Let’s have an idea about SEO and SEM. Here will read some detailed some major part of SEO and SEM.
Today we will cover the topics shown below:
- What is SEO?
- How SEO works?
- On-page SEO.
- Off-page SEO.
- Black Hat SEO.
- White Hat SEO.
- What is SEM?
- How SEM works?
- Search engine marketing platform.
- Which Keyword I Should Choose?
- Which is better SEO or SEM?
What is SEO?
SEO stands for “Search engine optimization“. It is the process of getting the traffic from “free”, ”organic“ search results on the search engine. Seo helps to increase the “quantity” and “quality” of the traffic to your website through organic search engine results.
You will understand SEO better by the following :
- Quality traffic – The traffic coming to your website will not provide you profit unless the right people come to your site because if the right traffic doesn’t come then it’s useless to have so much traffic on your site.
- Quantity traffic – The right people with quantity traffic has a greater impact.
- Organic traffic – Organic traffic is those traffic for which you don’t have to pay google like ads, etc. Traffic is that traffic that comes from search engine result pages(SERPs).
How SEO Works?
You ever think that when you type in any search engine like google, bing, yahoo for any questions a list of websites comes for your answer. It looks very simple the way your query has been fulfilled but have u ever thought that what is the process or algorithm behind all this.
- The answer to all questions is here. Google has a crawler that goes out and fetches all the information finds on the internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. Then this index is fed through an algorithm that tries to match your query.
- SEO the “o” portion means optimization which tells the optimization part where people write content for their website up so so search engines will be able to understand what they are seeing and the visitor who comes also see there.
On-page, SEO refers to rank your website through your content written in your website and Html code used in and the meta description, title tags, alt tags used to design the website. On-page, SEO refers to all the measures that can be taken directly within your website to improve its position on the search ranking.
On-page is the content quality and the tags used to design a website. Good content and description lead your website ranking in search engines. Apart from these tactics, there are also things to be considered like overall content quality, page performance and content structured.
A keyword is more important to rank the website in search engine results. But long-tail keywords are more preferable in today’s world. Think of your audience, what keyword they are searching and optimize your content taking that keyword on your website. Digital Marketing Future 2020
The meta description is a short description that describes the page content. The meta description appears below the URL on the search result page. The meta description should contain relevant keywords used in your website heading to google crawler can crawl your description and show it in the search engine result page.
Try to keep your meta description under 300 characters as is can be seen in the search result page.
A URL is very important in today’s world for the marketers because it allows the search engine to crawl the page to page on your website through which the user can easily navigate. Your URL must contain the keyword that reflects where they are direct.
Internal links are the next factor that helps on-page SEO to rank. Internal linking to another page on the same page helps visitor and crawler to crawl down everything in the content or website which help visitor to engaged higher.
Off-page SEO refers to the page ranking factor out of your website like backing from another website, promoting our brand on social media. Promoting on social media and getting exposure to it.
The number and quality of backlinks you will use in your site will the greatest factor of off-page SEO. The more site link to your website the more domain authority will google grant to your site.
Domain authority is a number given to you by the search engine to determine the strength of the website. A website with higher domain authority gets greater preference in the search engine result page. A website with lower domain authority gets lower ranking in the search engine result page.
What is Social media marketing? Social promotion on social media is also another factor which helps to get clicks on the post from where traffic is generated to our website and creates link share. Promoting the brand on social media helps to bring huge traffic to your website.
So here is the subpart of the SEO:
- White Hat SEO
- Black Hat SEO
White Hat SEO
White hat SEO is the technique of ranking the website under the legal terms and conditions of the major search engine like google.
In white hat SEO, the ranking is done by using correct keywords.
Black hat SEO
Black hat SEO is the technique of ranking the website in an unofficially way that is not following the legal term and condition of the major search engine like google. There will be keyword stuffing for ranking the content or website
What is SEM?
Search engine marketing is a digital marketing strategy that helps the website to rank on the first page of google. Search engine marketing also is known as paid marketing because it focuses on paid search.
In digital marketing, you can rank your website in two ways that are by doing SEO and SEM. But people nowhere day who has a big budget plan, they go for the search engine marketing instead to wait for the SEO result. Paid advertisement ranks your website faster than the SEO.
Here is some related term in SEM:
- Paid Search Ads.
- CPC (cost per click)
- PPC (pay per click)
- CPM (cost per thousand clicks).
How SEM works?
For doing SEM we have to know about the ads through which the traffic will be coming. Picking up the right keyword to place your ads is very important for ranking. If you want to rank your ads with the keyword then you have to know the bidding strategy.
All search engine marketing platforms work on a bidding system. Where advertiser place bids on definite keywords. Whoever bids the most rank the most. You just have to do is if you have bid for $1000 but the lowest competitor bids the to $20 then as per rule you will have to pay just $20.5.
Although we have to bid $1000 to rank our keyword at position 1. Most businessman plays a game between ranking higher and paying too much for clicks.
After all, it cost $20.5 to rank the keyword at position 1 and you have only $6 then you can bid $1000 for the ranking.
When placing your ad for the specific keywords you have to sure about the website keywords and the ads keyword should have relevancy.
When placing ads you have to note certain things as follows:
- Relevant keywords for the ads.
- The proper location where you will place the ads.
- Create text-based ads for your search result.
- Bid on the price they are willing on.
Many search engines have an ad platform for search engine marketing. The most known platforms are Google AdWords, yahoo search ad, Bing ad, among all these Google AdWords is the effective one.
All SEM platform uses Pay-per-click (PPC) for there advertisements while all PPC is not SEM. Google Adsense Approval
Social media platform uses advertisement for getting the traffic but these ads don’t come under the SEM marketing.
Which keyword I should choose?
When you are going for the ad you have to choose the right keyword which has high keyword volume search and low competition in the market.
You don’t have to pick any keyword and have to wait for the result but instead search for that keyword which has a high search volume and acceptable CPC.
There are several keyword research tools from where you can find the details of the keyword.
Which is better SEO vs SEM?
As we have read the whole article about SEO and SEM, we have got an idea about SEO and SEM and its advantages. The Answer to all this is here. If you want to get the result in a period then you can go for SEO where organic traffic you can get with investing any money. Many businessmen don’t have huge investment money where they can invest on bring the traffic so they go for SEO.
But when comes to investing money or huge traffic in less time then the Business mangoes for the SEM. In SEM You can get traffic in a very short time. You can place the ad on the right keyword from where huge traffic comes to your website. WordPress vs Blogger: Which one is better?
In terms of traffic both SEO and SEM equally, help the website to get the traffic. It only differs from the time that how fast you want to get traffic.
In SEO also if you use good and relevant keyword then your website can rank faster than SEM. It all depends on the keywords on which your taking. In SEM here also it depends on the keywords where you are placing the ad and which creates relevancy with your website.
So Both are equal for the marketers.